AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Trademark my business name cost1/1/2024 This may be possible if it was deemed likely someone was trying to mislead consumers into thinking the two were affiliated in some way. One example would be, if an individual has been using an unregistered trademark but has built a level of noteworthy reputable value associated with it, they may be in a situation to have some control over stopping other traders from using the same name. There are some exceptions to the power an unregistered mark can have, under common law and other legislation. By having a registered trademark, you put yourself in a much better position to enforce your rights and stop any confusion from taking place. Now imagine you’re powerless to prevent them from trading in your area. The chances of that causing considerable confusion within the marketplace are extremely high. Imagine a potential situation where one of your competitors moves into the next suburb you’re trading in, and happens to be using a similar business name. Thirdly, by not having a registered trademark, another trader can start using a similar name to yours in your industry, and you may have no power to stop them.It makes no sense to invest time and money into building your brand, which may include signage, products, uniforms, an online presence, marketing and advertising – only to have to begin again because you didn’t take the time to trademark your business. Without a solid defence to these allegations you may end up having to change your business names and logos, which could have a costly and detrimental effect on your entire business and lifestyle. Doing so without permission from the other party could be seen as breaking trademark laws and result in the trademark owner demanding you cease trading under all relevant names, logos and associated assets. The second reason follows on from the first point, in that by not registering your own trademark and conducting business by the use and promotion of your business names and logos, you may be unknowingly infringing on another trader’s registered mark.If you don’t register your brands, logos and names as trademarks there are no guarantees that you have the right to use them. First off, trademark registration gives the owner of that trademark the legal right to use it.Three top reasons to register your trademark as quickly as possible: This also includes not infringing on the rights of other traders, which can lead to very costly legal disputes. Ideally you want to maintain as much control over your brand and assets as possible. The one area you don’t want to be worrying about is losing control over your business due to trademark infringements. Going into any type of business carries with it a certain level of risk. What Will Happen if I Don’t Trademark my Business Name? Doing so will ensure your application is accepted, and that you receive the full level of protection you require. Therefore, we always recommend you seek the aid of an independent professional before beginning the process of registering your trademark. Trademark law is a complex procedure with many variants involved in choosing the right level of protection for your brand. It makes no sense to pour your blood, sweat and tears into your business only to leave it open for another trader to infringe upon your rights. Before deciding not to register your trademark, or putting it in the ‘later basket’, it’s vital you’re aware of the possible repercussions of the decision not to protect your intellectual property.īy registering your business name, names of products and logos as trademarks you gain control over not just what you can use and represent in the marketplace, but who else can or can’t use your names and logos. The first place to start in this process should be to register and protect your trademark. As a business owner it’s important that you are putting yourself in a positon to avoid as many risks as possible.
0 Comments
Read More
Leave a Reply. |